Meet the Team
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Dawn Sipley
PRESIDENT
With almost two decades in HR, the majority of that time as a business owner, Dawn has a deep understanding of the challenges in entrepreneurship. A UCF graduate, she's actively engaged in economic development, job creation and HR processes to streamline the recruitment process. Dawn has skillfully guided hundreds of Central Florida companies through thousands of hiring decisions, expertly negotiating compensation packages exceeding tens of millions of dollars.
Dawn is married to Jason Sipley, her high school prom date and lives in Sanford with their two children, Tawn and Bray. As a family, Team Sipley enjoys the outdoors through paddle boarding, kayaking, camping, fishing, hunting, oystering, scalloping, foraging, and minimalist hiking. Dawn also serves Central Florida through volunteerism with a wide variety of nonprofits, schools, and jails to edify individuals who find themselves in the job market.
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Jayne Robinson
HR ASSISTANT
Jayne is passionate in her love of helping people find jobs, and coaching them to enjoy and grow their careers. Since 2000, Jayne has worked in HR as a Recruiter and Career Development Consultant. With her 20+ years of experience, she is thrilled to channel that into serving others through Sipley the Best.
Jayne and her husband Jason raised their three children in the far east island nation of Indonesia, involved in Christian missions ministry. Their family all live nearby now, including seven fabulous grandchildren, and one of Jayne’s greatest joys is having fun with them all! She also loves reading, studying, conversation with friends and neighbors, and finding ways to help and encourage others.
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Paula McNabb
RECRUITER
Paula joins our team with over 20 years of HR, team management, & finance administration experience. She has a real desire to see people succeed and grow in their careers.
Paula brings a variety of experience as she has worked in the legal field, served in several ministries and most recently over 5 years in healthcare. Her talents in HR, finance and daily operations are a real asset to our team.
She was born in Japan because of her father being in the military and all her four brothers also served in the Armed Forces. She has one son who is married with 2 children and they live on 10 acres where they raise a variety of farm animals.
Her hobbies include, gardening, cooking and serving at her local church.
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Seva Reilly
HR MARKETING DIRECTOR
Seva was first introduced to Sipley the Best through the UCF job shadowing program in summer 2022. Her prep work and follow-up impressed our President, so when a new role became available internally, she was our first call!
Seva graduated in 2023 summa cum laude from UCF with a bachelor's degree in communication sciences and disorders, minor in psychology, and certificates in leadership studies and human resources. She has spent years working with people with developmental and acquired disabilities in roles including lab coordinator at the UCF Aphasia and Related Conditions (ARC) Research Lab, student officer with Aphasia Family UCF, and a program coordinator at the nonprofit ASD Adult Achievement Center. Seva’s passion for mobilizing communities and increasing underrepresented groups’ access to vocational, educational, and social resources has led her to pursue her Master of Social Work at UCF, expected to graduate in 2026. Her favorite contributions at Sipley the Best include developing the company’s internship program providing a high-impact, accessible experience for high school students to develop professional communication skills and 360-degree insight into the operations of a business. She also creates our HR-centered and octopus-branded marketing content to build community connections with business partners and job seekers alike.
In addition to her work with Sipley, Seva works in Student Care Services at UCF to support Knights in need. She enjoys time with her friends, shopping, playing piano, and ballroom and Latin dancing at UCF.
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Zoe Fulgencio
MARKETING AND DESIGN COORDINATOR
Zoe is a rising high school senior who first met Sipley the Best through the Seminole County Public Schools internship program. The opportunity caught her eye, and she joined the team as an intern during both our spring and summer 2024 internship programs. Her impressive professionalism and creativity led to us offering her a job as our Marketing and Design Coordinator! Zoe’s keen eye for branding and graphic design has been an asset to our team!
As a rising senior expected to graduate in 2025, Zoe is exploring her future career and the fields of graphic design, linguistics, and business administration.
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Tawn Sipley
EXECUTIVE ASSISTANT
Tawn was born and raised in Seminole County with her family having deep roots in Central Florida's beginnings. She currently attends Seminole State College to further pursue her educational endeavors while completing her high school career. In pursuit of excellence, she earned a 2nd-degree junior black belt in Krav Maga. Tawn is a talented artist, and creative writer, and actively serves her community while working diligently to support the executive team and operations of StB.
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Devon Pelto
MARKETING & BRANDING CONSULTANT
Devon has over 6 years of experience in digital marketing, brand creation, and content strategy. She keeps the focus on clear values and authentic voices for companies that care.
Fractional marketing allows clients to go at their rate and budget while Devon delivers bite-sized strategies over time. This gives clients a clever foundation to build a successful company and brand while staying true to values and what the client loves to do most.
Devon also teaches corporate yoga virtually and in-person.
Though if you want to find her, the rock climbing gym is your best bet with her 10-year old son, Link.
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Gladys Garcia
PHOTOGRAPHER
Gladys keeps STB looking fresh, fun, and relevant through her ability to capture moments and the essence of those she serves. Through our partnership, Gladys is able to provide monthly photo headshot photo sessions for our Career Coaching clients and those seeking to improve their online image. She is also able to provide onsite event photography for your professional social media presence.
With a background in non-profit work Gladys is an admin turned entrepreneur. She is a Visual Storyteller with a unique approach to Business Photography. She captures authentic Lifestyle Branding portraits and strategic brand experience photos for all her purpose-driven clients.
Leveraging her influence, Gladys loves to support other women in business, as well as empowering new moms in the community as the owner of Birth Hour. She is an award-winning birth photographer and doula, focusing on educating, supporting, and advocating for women so they have safe, positive, and transformative childbirth experiences.
Gladys is also a homeschooling mom of four. When she is not pouring into her children’s education, or supporting other women, you will find Gladys outdoors with her family, reading, sipping on coffee, or cuddled on the couch or around the fire, making memories with her husband and children.
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Laural Ordonez
FOUNDER OF QUEENLY CONSULTING
Employers and Employees alike turn to social media to learn more about the other. Branding, use of language and the relationship you have with social media can heavily impact your success as a job seeker and employer. Laurel is able to assist our company clients by helping them attract, retain and celebrate their staff while teaching job seekers who work their social media to land job interviews and receive premium employment offers. Dawn and Laurel love to take stage together, speaking on Culture, Personal Branding, and how to make social media work for you!
Laurel started Queenly Consulting in August of 2021, after a 6+ year journey as a high-level professional in start-up environments. She has a comprehensive understanding of what business owners and leaders need to engage, retain, and serve customers, internally and externally, while showing up powerfully for their families and communities.
She has a passion for helping people see the value in their personal and professional journeys and authentically positioning both to the audiences that matter most to them. Her favorite question to ask her clients is, “If money weren’t an object, who would you serve, and how would you serve them?”
When she’s not behind a desk, you can find her on a baseball or football field with one of her three sons or mentoring young women in her community.
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Maria Hewitt
FINANCIAL CONSULTANT AND COACH
Maria Hewitt has a B.S. in marketing and since 2015 founded Maria Hewitt Financial Coaching. She has found her passion in making money simple for all, and challenging the myth that wealth is only for the rich.
With over a decade of experience in the insurance industry, Maria has discovered a common thread in the workplace—employers want to bring value to their team! They consistently look for ways to increase employee engagement, reduce absenteeism, reduce high turnover, and eliminate paycheck advance requests. Yet, they increasingly find themselves at a loss for how to meet these needs. They pay their employees well with the ongoing influx of living costs in mind, yet their employees continue to scrape by, using retirement funds to manage emergencies.
Maria’s message is clear: personal financial wellness coaching in the workplace is essential for navigating these barriers in today’s turbulent financial climate. Maria has addressed this need through her Power In the Paycheck™️live coaching program and has instructed over 1000+ private clients and counting. Since then, Power In the Paycheck™️ has helped hundreds of team members eliminate over $4 million in debt and exponentially increase their savings and investment income. Carefully tailored to fit the unique needs of every organization, her coaching program alleviates employer stress by increasing their profits by reducing personal financial stress brought to the workplace—The employee benefit? An increase in their monthly cashflow by an average of an astonishing $600-$1,000 per month—without ANY change of income!
Maria and her husband Scott lead a weekly mentorship program for young adults. She has also taken a youth version of her program (Jump Start) into non-profits to teach high school and college-aged teens about winning with money. She has 3 boys and a beautiful daughter-in-law! When she’s not coaching, you can find her on the Pickleball court or serving in her church.
Maria offers 1:1 coaching as well as free consultations. Learn more at her website below.