Why the octopus?
Whatever it is, tell your story and it can make difference.
The Story of the Octopus
While on the search for a piece of jewelry that reflected her native Floridian roots, Dawn passed over the typical mermaids and starfish-themed pieces for years. It was in Naples, Florida where came upon the perfect adornment, worthy of hanging around her neck.
The octopus, with its playful nature, curiosity, and ability to camouflage itself into any environment, resonated with her. (If you want to learn more about that, catch one of Dawn's talks on Parentification)
Lacking the funds at the time and being a Dave Ramsey dork, Dawn made a deal with God: she’d save up to earn it. So, she bought a piggy bank and for the next year, her family watched her save, one coin at a time. The following year, Dawn returned to the store to find the pendant still there. She bought it with cash, seeing it as a reward for her diligence and faithfulness. The pendant, a Tahitian pearl with diamond eyes, became one of her favorites, and people started gifting her octopus-themed items — coffee cups, ornaments, cheese cutters. It became her feature creature!
When launching Sipley the Best, Dawn’s 'brand' was evident. We would be the extra arms businesses need to help carry the burden of excellent leadership. The octopus remained her Feature Creature, given him the name Ollie.
